Online dating newsweek
Match.com, which IAC acquired in 1999, charges a subscription fee.OKCupid, which it bought for $50 million in 2011, carries advertising and offers a premium subscription service called A-List.
"This is one of the things that people are willing to pay for online even when there are free alternatives." Overall revenue for the quarter was $799.4 million, ahead of the anticipated $781.6 million. IAC owns 150 brands, including College Humor, Vimeo, Newsweek and The Daily Beast."The more people we can get to try these services -- whether we own them or not -- the more likely they are to use our other services," said Mr. "Of course, it's better when we own them." The company completed the purchase of another European dating site, Twoo, in January and plans to grow in Latin America. It also owns a minority stake in Zhenai, a matchmaking service in China. A man wants a woman with whom he can have healthy, attractive offspring.2. Online daters — both men and women — are more likely to date people within their own race.However, women have a higher preference for same-race mates than men do. Accurate representation of self is more likely to lead to a second date.“I’ve watched a lot of people [who married while young] get divorced,” she says. Right comes along, you have a much better chance of survival.” Of the other 10 singles Newsweek was able to track down, seven had married; three remained single. Of course, a lot has changed since 1986 — even since the second study with better odds the same year.
Newsweek cites, for instance, advances in fertility treatment “that have made women worry a little less about biological clocks” (that’s a story for another day) and the benefits of online dating for “older” singles.
The company also owns Our Time, a site for singles older than 50, as well as Tinder, a slick smartphone app aimed at college-aged singles that rolled out last year. "We're not monetizing it now and we probably won't monetize it in earnest for a while," said Mr. "But I assure you that if its growth continues and truly takes hold, it's going to be a very valuable asset." Owning a range of these services gives IAC a powerful hold on the market, Mr.
Blatt said, with Tinder serving as the gateway to online dating.
Also, some — some — of the pressure is off, now that it’s “cool” to be single. ) Much as the dark powers of the “backlash” would like us all to get married, they’re doing battle with an equally powerful force: money.
Which, as marketers have discovered, single people spend as part of their “lifestyle.” The people who sell cosmos and Blahniks (not to mention homes, cars and diamonds): They’d like folks to keep playing the field.
The company made little mention of Newsweek, which is on the block, during the earnings call and did not discuss The Daily Beast.